UNDERSTANDING MORE ABOUT MINERAL MAKEUP
Posted by Mariana Gutierrez on
On average, women add a large amount of chemicals to their skin every day, which are absorbed directly into the bloodstream, resulting in a variety of allergies and, in the worst case, contributing to the development of cancer [1] . BeWoman Cosmetics is a new brand that was born to offer women the opportunity to take care of their skin with high-quality mineral makeup free of parabens, SLS and DEA. But what does all this mean?
Parabens are chemicals that are added to cosmetic products in order to preserve them for longer and that according to some research are linked to the appearance of allergies, skin problems, tumors and even breast cancer. Sodium lauryl sulfate (commonly known as SLS) is a widely used and inexpensive chemical that is found in many major personal care products such as shampoos , toothpastes , mouthwashes, cosmetics, body washes, soaps, detergents and body washes [2] . Diethanolamine (DEA), in very general and simple terms, is a common humectant agent used in shampoos, skin care and cosmetics. When mixed with other ingredients it results in a carcinogenic compound that can be easily absorbed through the skin [3] .
And now, what is mineral makeup? Our makeup is made from botanicals and natural products that contribute to hydration, sun protection and contribute to the luminosity of the skin. Thanks to its ingredients, it allows for a very natural finish application, but with excellent coverage and does not clog pores. It is perfect for all skin types so you will not have to worry about trying to understand what your type is! We emphasize that our products are the best alternative for skin with acne, rosacea or sensitive skin problems since thanks to their soothing properties in their ingredients they can be used without the slightest doubt and also allow the skin to breathe. It has multiple benefits and we invite you to try it!
Translated into Spanish, BeWoman means “Being a Woman” and what we intend is to create a movement of women, regardless of race, color, or condition, to become more confident women and in love with ourselves because being a woman is synonymous with strength and “berraquera” courage.
As stated in the previous paragraph, our purpose is to create awareness of the products we use, not only cosmetics, but also in what we eat, in our lifestyle. “With our makeup we want to highlight the beauty of all women in a special way. For us it is not just about selling a product but advising and listening to the advice of all the women who are part of this new BeWoman Cosmetics family.” says Mariana Gutierrez, one of the creators of the BeWoman Cosmetics brand.
“For this reason, we have created products that meet the highest quality standards and that not only have INVIMA sanitary registration but also comply with FDA requirements; our commitment to our customers is equal to our commitment to the environment and for this reason we attest that our products are not tested on animals and at this moment we are in the process of certification with cruelty free international”
[1] https://slsfree.net